Since the advent of the yuccie, they have been spotted all over the world. From Dubai to Antwerp, the Young Urban Creatives are in every corner riding fixies, discussing ideas and enjoying the privilege of suburban comfort.
The term was coined by Mashable writer David Infante, when he found himself offended by the word “hipster,” not quite fitting in the “yuppie” box and in desperate need of something to describe his type.
Now the yuccie has a city travel guide, curated by Skyscanner. It shuns the dirty pits where hipsters hang, and it disses the wanky bars reserved for posh yuppies. Instead, it introduces the areas with attitude within contemporary cities where the Yuccie will feel like they can spend their entire salary on dining out, while discussing trending issues.
In true Yuccie fashion, the city guide will also be coming to life on Periscope — with Skyscanner’s #24hPeriscope live world tour broadcasting in each city from 10pm AEST (1pm GMT) on Friday, July 24.
It has the hype and it has the yuccies. The Plagwitz district, an old industrial area in Leipzig, Germany, is where the action is happening. Abandoned buildings and post-industrial rubble have been carved out to create galleries and cultural spaces. It is an entrepreneur-with-an-eye-for-design’s dream.
This city in Serbia is going through a revival and yuccies are flocking to the Savamala district, where workshop spaces and creative hubs are blooming. Although it has had a difficult past, things are starting to look brighter for Belgrade — with startups growing above ground and below, in the city’s tunnel system.
If you want to be the epitome of cool, look no further than Copenhagen in Denmark. Join the Danes in the Vesterbro district as they cycle around, sip organic lattes in vintage leather chairs and peruse antique bookshops.
The creative urbanites are transforming parts of the city of Antwerp, Belgium — and one such thriving area is the industrial port. It’s got on-trend cuisine and educational art exhibitions that will add to your yuccie life.
If you are after uber-cool, Stockholm in Sweden is waiting. The city is overrun with hipsters — especially in the Östermalm district and the SoFo — but to find your own kind, head to Hornstull. The place is buzzing with excitement and creative energy, as startups and young people flood the streets and businesses. Take a shot of espresso (aquavit), browse the flea markets or party through the night at Trädgården, one of the hottest clubs in the city.
Amsterdam has nothing on Rotterdam. The city in the Netherlands is a hub of trendy folk, cosmopolitan vibes and interesting activities. Yuccie sightings are frequent around the Witte de Withstraat, where they can be seen discovering quirky crafts, donning designer clothes and taking a stroll through an art gallery.
Russia’s second largest city is a perfect mix of old and new, from the UNESCO historic centre and iconic sites through to the new spaces opening down small alleys. Nevsky Prospect is the spot to visit to work out what is hot or not from the creative types moving between the office and workshops. You can spot a Russian yuccie in the Hermitage Museum complex discussing creative and political theologies.
Leave Shoreditch and Brixton to the hipsters, Islington is where yuccies choose to play. Areas that were once hotbeds for trouble are now home to the urban creative types. Islington has a rough and ready vibe, but be quick — a pressed juice store will come in only a matter of time. Make sure you stop for a spot of brunch — the meal between breakfast and lunch — to claim your prize as a true British yuccie.
San Fran is the start-up capital and SoMa (the area south of Market Street) is where yuccies have made a home. They collaborate in co-working spaces, jog along the bay, are immersed in social media and eat organic meals. San Fran was made for the modern yuccie — from tech to art, this city has it all.
As the dirty hipsters pack into dingy underground Berlin watering holes, the stylin’ yuccies have found their own place in Germany. The bustling port city of Hamburg is where it’s at, with creative entrepreneurs flocking to the Sternschanze district, which is considered the epicenter of Hamburg’s cultural explosion. In a mix of bohemian chic and urban style, the design shows, cafes, galleries and boutiques all turn on the charm.
The fashion capital, Milan, of course attracts the best breed of yuccie. The Italian city is packed with trendy areas such as Brera, Isola, Hangar Bicocca and Fondazione Prada, where yuccies mingle with their own kind. But the newest trendy kid on the block is Tortona, an area where the annual Fuorisalone is held, a festival of culture, cool and art. The centrepiece of Tortona is the museum of culture (MUDEC); hang here and feel authentic.
The neighborhood of Woodstock shares its name with the legendary festival, so it is little surprise this is where the hip city folk are heading. In this South African neighborhood, artists are turning their work into small businesses and shaking off the hipster vibe. The Internet economy lifestyle is strong here, and yuccies have settled in for the long haul.
Enjoy a business lunch of kale and anchovy salad at Fieve Leaves, or munch on some avo-toast for brunch in between writing a new blog post. This area of Brooklyn is where social media managers, marketing gurus and emerging artists come together to enjoy a yoga class in designer lycra pants and shoot some Instagrams of their Moroccan scrambled eggs.
This area in the west of the concrete city is making a name for itself as a cultural hub for intelligent and creative Brazilians. A Brazilian yuccie is a little flamboyant with an energy that is infectious, and they come to the street-art covered neighborhood for an after-work beverage, to eat at Chou or to visit the libraries and galleries.
Istanbul’s yuccies have their finger on the pulse like in the other major cities, but these ones like their coffee Turkish style. They dine in fashionable restaurants, start cool businesses and have created a hub of talent in the city. They breeze around the cobblestone streets of Cihangir and chat about their new business idea before partying the night away with the yuccie set at an on-trend nightclub with the DJ of the moment.
The historical and gastronomical centre of Lyon has enticed the yuccie trendsetters away from romantic Paris and straight into its grip. It is no wonder; the French city is the birth place of cinema. The industrial area of the city, The Confluence, has seen abandoned buildings converted into eco-friendly spaces for mingling with other yuccies. A swell of galleries, workshops, cultural events and arts centres has made this area into a young urban creative’s ideal home.
Spanish yuccies don’t want to be living with the hipsters in the Gracia district of Barcelona, so they have packed their bags and set up shop in the neighborhood of Sant Antoni. The area is going through a cultural renaissance of late, and the urbanites are ready to embrace the change. Yuccies are opening businesses and creative spaces, as the transformation from tradition to modern rolls on.
Australia was made for yuccies, with its creative vibe, open landscapes and modern hubs. Newtown is the known home of hipsters, while the breed spread as far as Bondi in the east. Now, the yuccies have had their say and are embedding themselves in the former industrial area of Alexandria. Young designers meet at The Grounds for chai lattes and lentil du puy to go. To really fit in with this crowd, sign up for the “coffee academy” where you will learn to create the perfect yuccie brew.
Tokyo is an eclectic, overwhelming mix of professionals, yuccies, chic geeks, start-uppers and entrepreneurs. To locate the young urban creative clique in the Japanese city, head over to Nakameguro. It is a step away from the bustle of the city, and the locals ride around on vintage bikes, work in coffee shops and fashion themselves in op-shop wear. For the full experience, check out 0fr for international fare, zines and photography journals.
Between the desert and the over-the-top luxury, there is an area in Dubai called D3 where yuccies congregate. The usual haunts can be found here — including galleries, workshops and boutiques — but top of the order should be popping into Ghaf Kitchen, where you can grab some street food, brunch or a beetroot and goats cheese salad. Although the area is still being developed, with the power and money of Dubai this trendy hub is sure to get it right.