LOS ANGELES — Fullscreen has tapped executives from MLB Advanced Media, Netflix and Xbox to help roll out its upcoming subscription video service.
Mashable has exclusively learned that Martin Keely from MLB Advanced Media, Randy Ahn from Microsoft’s Xbox Entertainment Studios, and Trent Good, formerly of Netflix and Hulu, have joined Fullscreen’s new executive team focusing on the upcoming entertainment service and products serving creators, brands and consumers.
Keely, who most recently worked as senior vice president of partner solutions for MLB Advanced Media, will serve as general manager of the upcoming entertainment service; Ahn, who was senior vice president of product strategy for Xbox Entertainment Studios, will serve as senior vice president of product strategy; and Good, who recently was global creative director for Netflix, will serve as senior vice president of design.
No date for the service has officially been announced, though Fullscreen has said the service will be available sometime in 2016.
“Martin, Randy and Trent are among the best in the business,” Fullscreen founder and CEO George Strompolos said in a statement. “Each bring years of expertise and a spirit of innovation that will impact global audiences through Fullscreen’s product experiences.”
The Playa Vista-based digital media company has 65,000 YouTube Facebook, Vine and Instagram creators with 600 million subscribers who help generate more than 5 billion video views across Fullscreen’s global network each month. The company’s talent roster includes popular creators Grace Helbig, The Fine Bros., Andrea Russett and Jack and Jack.
In 2014, the company sold a majority stake to Otter Media, the joint venture between the Chernin Group and AT&T.
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The executive appointments underscore Fullscreen’s efforts to differentiate itself in the space and steer away from the once used “multi-channel network” label.
Fullscreen, which launched in 2011, has become known as a successful incubator for digital talent. Now it’s taking on streaming giants Netflix, Amazon, Hulu and others in the increasingly crowded digital entertainment space.
“In general, the media space is moving toward subscription video services and premium content,” Keely told Mashable in a phone interview. “Fullscreen is at the forefront of that with social media creators and working with influencers. I thought this was a unique opportunity to translate that heritage into the new world of developing a subscription service.”
Programming on the new platform is expected to include the reboot of Electra Woman and Dyna Girl, starring YouTubers Grace Helbig and Hannah Hart; #O2LFOREVER, which stars YouTube supergroup Our 2nd Life (O2L) on its 2014 North American tour; The Outfield, a coming-of-age story starring social media stars Nash Grier and Cameron Dallas; and an untitled teen parody from executive producers Paul Scheer (FX’s The League) and Jonathan Stern (Netflix’s Wet Hot American Summer: First Day of Camp).