Sunderland boss David Moyes insist positive results are priority as he builds a new squad at the Stadium of Light.
The former Everton and Manchester United manager embarked upon a long-term project when he replaced new England boss Sam Allardyce during the summer.
And Moyes is determined Sunderland will not become embroiled in as survival battle in the Premier League for the fifth successive season.
The Scot is looking to further strengthen his squad before the end of August, but he has just one aim ahead of Sunday’s derby match with Middlesbrough.
Moyes said: “As far as I’m concerned, the only thing I am interested in is winning, and it always has been.
“I hope to be able to do it in an entertaining fashion, but if I can’t, I’ll do it in an ugly fashion if I have to.
“While we are building and there’s a little bit of transformation going on right now, it’s a little bit of uncertainty exactly how things are going.
“I don’t think you can get it quickly. I don’t think it’s just in this building, all around the city, we are used to bobbing along the bottom and I have to change that as well.
“But the only way I can change that is by getting a team on the pitch with the supporters’ trust and believing they can see it going in the right direction.”
Moyes has made no secret of his desire to recruit young players – he returned to former club Manchester United last week to land Paddy McNair, Donald Love and Adnan Januzaj, the latter on a season-long loan deal.
However, he was indebted to 35-year-old John O’Shea for his performance in a now unaccustomed midfield role against Manchester City and having added former Everton favourite Steven Pienaar to his squad, Moyes is aware of the value of experience too.
“Look, John will not play all the games, that’s obvious, and we will always try to look to replace when people are getting older,” Moyes said.
“But I have added Steven Pienaar to the group because I do need people with a little bit of experience and people who will give us that experience at times when maybe the younger players can’t.
“We have talked about us trying to do some more business in the transfer window before it closes, so hopefully by the time the window shuts, we will have more like a group and a squad of players I feel as if I can mould into something which I would really like.”